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Guest blogging can help small businesses increase exposure. By contributing guest posts to other blogs or websites, small businesses can reach new audiences and gain exposure to potential customers who may not have otherwise known about their brand.
Marketers visit Bleen to find credible and niche free guest posting sites.
Guest blogging can help small businesses in –
1. Brand building
Consistently contributing high-quality guest posts to authoritative websites can establish a small business as a thought leader in their industry and build brand recognition.
2. Receiving qualified backlinks
Guest blogging can also help with search engine optimization (SEO) by providing valuable backlinks to the small business’s website.
These links can help increase the website’s search engine rankings and drive more traffic to it.
3. Networking
Guest blogging can also help small businesses network with other professionals in their industry, potentially leading to new partnerships, collaborations, or opportunities.
Posting content on Bleen as a guest blogger can be a valuable tool for small businesses to increase their online visibility, build their brand, improve their SEO, and connect with others in their industry.
What metrics and factors to consider for choosing a suitable guest blogging site?
When it comes to choosing a suitable guest blogging site, there are several metrics you can consider to ensure you’re targeting the right platform.
Here are some metrics and factors to consider:
1. Relevance
Choose a site that is relevant to your industry or niche. Publishing on a site that covers topics unrelated to your industry or target audience won’t be effective in driving traffic or generating leads.
2. Domain Authority (DA)
The domain authority is a metric that indicates how much authority and trust a website has on a scale of 1 to 100.
The higher the DA, the more likely your content will be seen by a larger audience, which can lead to more backlinks and referral traffic.
3. Citation flow & trust flow
A site having low citation and high trust flow is not worthy. With high trust flow and good TF to CF ratio [0.50] is great for ranking.
4. Traffic
A site with high traffic can give your guest post greater visibility and a wider reach.
5. Engagement
Look for a site that has an active and engaged audience. Sites with high engagement will allow you to connect with potential customers or followers.
6. Editorial Guidelines
Choose a site that has clear editorial guidelines and standards. Guest posts on a site that has high editorial standards are more likely to be accepted and can help you establish credibility in your industry.
7. Social Media Presence
Look for sites that have an active and engaged social media following. Publishing on a site with a large social media following can give your post a wider reach and potentially drive more traffic back to your own site.
8. Quality of Content
Make sure the site you choose publishes high-quality, informative content. This ensures that your guest post will be seen in a positive light and can also help you build relationships with other bloggers or businesses in your industry.
By considering these metrics, you can find a suitable guest posting site that aligns with your goals and helps you reach your target audience.
Bleen also offers a credible guest blogging services. Try them!
